The world’s largest music company, Universal Music Group has announced the lauch of Def Jam Africa, the African arm of American Hip-Hop and R&B maven, Def Jam Recordings.
The new label division is dedicated to representing the best Hip-Hop, Afrobeats and Trap music in Africa.
Def Jam Africa will follow the blueprint of the iconic Def Jam Recordings label, which has led and influenced the cutting-edge in hip-hop and urban culture for more than 35 years.
The label will initially be based in Johannesburg, South Africa and Lagos, Nigeria, but will identify and sign artist talents from across the entire continent.
The record label was founded in the United States by UMG in 1986, housing artistes like Justin Beiber, Kanye West, Big Sean, 2 Chainz, and others.
The label launches with a flagship roster, that includes some of the most influential, successful and followed African talent including: Boity (South Africa), Cassper Nyovest (South Africa), Larry Gaaga (Nigeria) Nadia Nakai (South Africa), Nasty C (South Africa), Tshego (South Africa), Tellaman (South Africa), Ricky Tyler (South Africa) and Vector (Nigeria).